Transformation Impact Stories
Results Follow Organizations Where People Matter First
Financial Services
Guiding Light: Help people thrive and succeed with trusted business partners
Achieved a top decile culture rating (up from third quartile in 12 months) and other key business results followed.
“People changed before my own eyes through inclusive collaboration and curiosity with results to prove it” – SVP
“People changed before my own eyes
through inclusive collaboration and
curiosity with results to prove it” – SVP
Healthcare
Guiding Light: Help people thrive creating joy at work
When hospital leadership changed its focus away from the patient to the caregiver, everyone began to thrive, including patient safety
“Results are remarkable, people saying they
are proud to say they work here” – CNO
Manufacturing
Guiding Light: Create an environment where people thrive in the hive – “We are all one hive”
A Global Manufacturing Company increased Engagement to 97% in 2024 (up 65% from 2022)
“I wouldn’t have believed the transformative
affect it is having on people if I hadn’t seen for
myself” – CEO
Financial Services
Guiding Light: Help people thrive and succeed with trusted business partners
Achieved a top decile culture rating (up from third quartile in 12 months) and other key business results followed.
“People changed before my own eyes through inclusive collaboration and curiosity with results to prove it” – SVP
“People changed before my own eyes
through inclusive collaboration and
curiosity with results to prove it” – SVP
What Did We Do:
Darrin Tulley led an effort with a cross-functional organizational health team to help people thrive and succeed with trusted business partners. People stated this as their happy place in this organization. By taking intentional actions to make this a reality, the company experienced a cultural transformation and achieved significant business outcomes across all strategic pillars. This effort created a workplace where employees felt safe, joyful, creative, and actively involved in shaping the culture. As a result, the company’s culture score jumped from the third quartile to the top decile. It was an exciting achievement representing moments and experiences that turned the workplace right-side up so people could thrive and succeed together.
Other Key Business Outcomes:
- Net Promotor Score doubled to top quartile
- #1 in Financial Wellness for Participants (Anova Study)
- Top Quartile Company to Recommend by Advisors
- Significant growth in sales and profits
- Culture change involvement went from 8% to 60%
Key Actions Supported:
- Set Values Focused on Organizational Health and People
- Established Metrics to Track Culture Impacts
- Invited People to Be Part of Movement
- Created and Implemented Org Health Action Plan
-
Read the Full Story in Chapter 14 of the Live Your Possible Book
Healthcare
Guiding Light: Help people thrive creating joy at work
When hospital leadership changed its focus away from the patient to the caregiver, everyone began to thrive, including patient safety
“Results are remarkable,
people saying they are proud to
say they work here” – Dakota
Redd, CNO
What Did We Do:
Darrin Tulley coached and supported leaders to develop and align a purpose to live by with a focus shift to the caregivers.
Changing mindsets and belief in each other increased engagement and created a happier workplace to excel. Trust grew, and people became more invested in the outcomes. Healthier and happier patients become plentiful.
Other Key Business Outcomes:
- 85% Engagement (up 40% points)
- <10% Nursing turnover (down from >30%)
- 100% of Patient Safety (AHRQ) Survey Scores Improved
- 90% at or better peers in AHRQ survey (up from 60%)
- 216% Net Promotor Score Improvement to a positive 38%
- Employee burnout rates and Patient fall rates declining along with risk levels
- Openness, trust and involvement to participate in change unprecedented
Key Actions
Supported:
-
Live Your Possible Book used as a guide to Transform
- Culture Coach & Consulting Guide to Reinforce Living Values with Purpose
- Watch / Read Story in Detail
- Participated in Hospital Book Club sessions to discuss the principles and the ‘path of possibilities’
Live Your Possible
Book Club Session

Manufacturing
Guiding Light: Create an environment where people thrive in the hive – “We are all one hive”
A Global Manufacturing Company increased Engagement to 97% in 2024 (up 65% from 2022)
“I wouldn’t have believed the transformative
affect it is having on people if I hadn’t seen for
myself” – CEO
What Did We Do:
As a Culture Consultant and Fractional Chief People Officer, Darrin Tulley worked with leadership and a cross-functional culture crew to help everyone thrive in the hive. Established a shared purpose and aligned everyday actions to inspire involvement with a greater intention and
purpose.
Other Key Business Outcomes:
- 100% of key business targets achieve best on record in 2024
- 95% of the engagement survey scores improved from 2024
- 92% Agree Safety Comes First and Take Pride in their Work
- 88% of Employees are Happy at Work and Feel Valued
- Employees contributed to defining Company Purpose and Values and the culture improvement plan
- Recognition, celebration events, TV messaging, and wellness programs put in place with resounding support
Key Actions
Supported:
- Set Business Purpose, Mission and Values with everyone’s input
- Shifted to a people-first model
- Connected values to what matters to the people at work
- Established and implemented a culture improvement plan, reinforcing recognition, involvement, and focus on people working better together
-
Values to Live by at Koster Keunen
Testimonials
Darrin Tulley’s empathic leadership approach and inclusive collaboration helped us all grow as people leaders to move our culture scores up over two quartiles while achieving significant results across all strategic pillars.

Eric Wietsma
Former Head of Retirement Services, MassMutual Financial Group
Darrin Tulley is an extraordinary leader that has accepted the call to action to embrace equality and is guiding others to create a world where joyful possibilities can be ignited within all humans.

Shamia Lodge
CEO Action for Racial Equity Fellow
Darrin’s super-power is helping others be their best selves through inclusive collaboration and curiosity. People light up and change before my own eyes through Darrin’s innovative approaches and vulnerable storytelling.

Teresa Hassara
President of Future Plan by Ascensus
Darrin Tulley is a multiplier of possibilities. He sparks limitless freedom to create and imagine new discoveries. He guides people through super-connecting exercises to what brings each of us meaningful joy.

Rob Biederman
Chairman and former CEO of Catalant
Darrin Tulley has shattered his own emotional glass ceiling to ignite the serious business of joy from the inside out. He now guides people and organizations to spark curiosity and realize endless possibilities before us.

Lisa Cypers Kamen
CEO of Harvesting Happiness
Ignite Happy is all about helping others find higher purpose and fulfillment. Through storytelling, “how to” guides and additional resources from his book, Live Your Possible, Darrin provides a roadmap that anyone can use.

Deborah Lee James
23rd Secretary of the Air Force
